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State Launches Ad Campaign Aimed at Chicago Young Professionals

The Wisconsin Economic Development Corporation (WEDC) has launched a $1 million marketing campaign to encourage young professionals in the Chicago area to consider living and working in Wisconsin.

The campaign, which places an emphasis on reaching millennials via popular social media platforms they use every day, began last week and runs through June 30. It includes ads on social media platforms such as Facebook, YouTube, Instagram, Pandora, and popular mobile phone apps.

The unprecedented campaign is part of the state’s comprehensive efforts to attract and retain talented workers in Wisconsin to meet the workforce demands of today and tomorrow. It marks the first time the state has embarked on a paid media strategy aimed at talent attraction.

According to Racine County Economic Development Corporation's (RCEDC) Executive Director Jenny Trick, the recruitment program will directly support RCEDC's mission.

“Supporting our existing companies and recruiting new development to Racine County has been RCEDC’s mission for nearly 35 years," said Trick. "Our future efforts will benefit from a solution-driven talent recruitment program.”

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